55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

I was somewhere between the beggining and the end of life. After winter became spring, and summer became fall, and fall winter again. I always knew change would be constant.

After winning big at the races, Torajiro Kuruma wants to take his aunt and uncle on a trip to Hawaii to partly pay the great filial debt he feels he owes them, but the plan hits a snag. Also, a pretty kindergarten teacher rents a room at Toraya.

Upon waking up in a strange forest, a young man questions whether or not the environment around him is real or a figment of his imagination.

The story of the life and times of Ifrah Ahmed, Somali-Irish campaigner against female genital mutilation and cutting.

The underworld of Cairo is alerted to certain moves of various people in the search for Rommel's treasure. Some are intent on the valuables, while others seek only the documents. The searchers, each working for individual reasons, are: von Brunner, an ex-officer of Rommel's staff who seeks the treasure to aid families of the fallen; Wells, a famous American news photographer out for a scoop; Mrs. Fischer, owner of a luxury riverboat nightclub, who seeks the documents for a foreign power, and Krikorian, pretending to be helping Mrs. Fischer but is really interested in making what he can for himself. Sofia, a cabaret star for Mrs. Fischer, is in love with von Brmmer and unwittingly endangers her life when Mrs. Fischer discovers she is helping von Brunner in his quest.

The sun's too bright, the traffic's going to be bad, there's too many people out there... It's just easier to sit back on the couch and laugh with Richard Lewis.

Kwok Chung is a righteous rich kid whose hobby is to fight and brawl. One encounter nearly gets him killed, but he is saved by Yueh (Fong Hak On), the Snake Fist Master. Yueh befriends and teaches Kwok the deadly art of the snake. Soon, Kwok realizes that his teacher has more in common with a snake than just techniques. He's being set up by his teacher, and his family is also targeted for murder!

A distraught man in coat and tie grips the guardrail at a remote cliff overlooking the Pacific. At a boys' high school in toney Rancho Palos Verdes, Mr. Radford teaches classics. His best student is the earnest Andrew. Late one evening, Andrew stops by Mr. Radford's office; Andrew's been the only student to do well on a recent exam. They chat, and something happens that brings a sleepless night to Mr. Radford. The next day, Andrew misses Mr. Radford's class, and after, Mr. Radford is aghast to see Andrew and Andrew's father waiting outside the principal's office. What's the teacher's fear, and what will he do about it?

This is a story of two lovers, Luke and Laurette. Luke is the grandson of a rich Texas family who raised him after the death of his parents. Laurette is daughter of a blue-collar worker. They have different worlds, different lifestyles... What if they meet? After a car accident with his fiancée, Luke can no longer walk without the assistance of orthopedic canes. Because of his disability, his fiancée leaves him. While at a barbecue at his best friend's home, Luke then meets Laurette.

Famous fantasy author Pierre Dubois and his wife, Aline, talk about the loss of their teenage daughter, Melanie, who committed suicide after a heartbreak.

Powerful semi-documentarian depiction of the miserable working and living conditions in the Silesian city of Waldenburg.

Prostitutes of old age make their living in Praça da Luz, in São Paulo. Unusual and surprising accounts of five women who reveal in detail their experiences in all these years of profession.

Radu, 45, rich and single, manages his business with a strong, unwavering hand and no scruples. His competition is now leading a charge against him on the stock market, which prompts Radu to remember a childhood game of beer bottle caps, a game that required risk-taking, effort and skill. A heart attack and the news that he might need a heart transplant determines him to head to a remote place, where the Danube river meets the sea, a place of simple people and age-old customs.

After 20 years of poor living in the village with his parents, Syawal decided to migrate to KL. He has left Mak Lijah and Pak Seman because they can not afford a luxurious life like his friends. Every time Hari Raya arrives, Mak Lijah will cook Shawal's favorite dishes such as rendang daging dan ketupat palas, but Shawal never return home.